DIGI CROSS MEDIA is the ultimate resource for help with advertising ads or the unparalleled partner you need to enrich your Ad Ops business.

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Regardless of the level of support you need, DIGI CROSS MEDIA is the right choice. DIGI CROSS MEDIA arsenals of Ad Trafficking services include technical consulting, creative troubleshooting, and assurance testing to ensure ads run flawlessly. Our company is a front-runner in executing digital ads, with placements trafficking competitively every month.

Extensive experience in the field has yielded technical expertise in all the major adserving and rich media technologies. We are well-versed in DoubleClick for Publishers (DFP), Doubleclick for Advertisers (DFA), Atlas Ad Manager, AdTech, Ad Juggler, Pointroll, EyeWonder, MediaMind, MediaPlex, Zedo, BlueStreak, and CheckM8 Rich Media Manager.

Campaign Optimization

Campaign Optimization plays a crucial role in attaining the optimal campaign performance. The campaigns should be monitored at multiple levels; most common being site optimization, creative optimization and audience management. DIGI CROSS MEDIA has a very experienced campaign optimization team that understands the campaign goals and is able to manage campaigns effectively through constant monitoring and making changes after due statistical data considerations.

Discrepancy Management

As the complexities grow and multiple ad servers are involved, discrepancies are a painful reality of ad operations. As a team, we understand the dynamics of ad server counts and are able to effectively report and resolve impression and click discrepancies. Using business intelligence tools, we are able to report definitive thresholds for management and appropriate tweaking to work within advertiser guidelines.


  • DoubleClick's DFP/DFA Legacy, Premium and Small Business ad trafficking and support.
  • Thoroughly reviewing the Insertion Order including inventory, dates, CPMs, total value, impressions, cancellation policy, terms and conditions, and billing schedule.
  • Maintaining detailed calendar dates, sold sponsorships, campaign start and end date.
  • Monitoring upcoming campaigns and any pending creative to guarantee a timely launch.
  • Implementing your campaign into the order management platform and ad server.
  • Acquiring and managing creative assets.
  • Testing creative assets on all browsers, operating systems, and devices.
  • Creating custom test page for client, account manager, and sales distribution.
  • Troubleshooting all Rich Media Creative.
  • Collaborating with third party vendors to ensure seamless execution.
  • Confirming campaign launch and sending screenshots to client, account manager, and sales staff.
  • Monitoring and reporting on the progress (impression delivery, click-through rates, conversion rates, user interaction and any other KPI) of your campaign for the duration of its life span.